The digital world is transforming the way companies work, but what about companies that only exist on the internet? Something purely established on the internet raises questions, and digital agencies are a different type of deal.

In this article, we'll dive into the operation of a B2B tech company and its workflow daily experience, from the point of view of a company with over five years in the industry.

What is a Digital Agency?

A digital agency is a company that provides a range of services related to web and mobile development, marketing, and online presence for businesses. It's important to note that each digital agency may have its own unique approach and services. The workflow may vary based on the specific requirements of the client and the agency's expertise. Here is a general outline of how a digital agency typically works on a day to day:

First Contact and Strategy

When two companies decide to form a partnership, a crucial first step is to articulate and refine the needs and objectives in order to develop a comprehensive plan, outlining various important aspects such as timelines, working hours, team composition, and the client's preferences and the project's previous state.

Project Management

It's the Project Manager's responsibility to act as the bridge that connects the client's requirements with the understanding of the programmer and designer in detail. This person serves as the intermediary, solving and anticipating problems, allowing the other parties to focus on getting the work done.

Design and Creation

Design determines whether your brand, website, or app is interesting enough for users to give it a chance. It's as simple as that. However, it is extremely common for companies to allocate more resources towards advertising and functionality, rather than focusing on the visuals part of a product. Although advertising and functionality are important aspects, there is no point in promoting your product or having a flawless user experience on your website if users are immediately deterred by poor stylization. Designers work diligently to convey the right message and ensure that a brand has impact.

Development Expertise

It is valuable for any digital agency to have a well-connected team of developers with extensive knowledge of various programming languages, who are always up to date with new technologies, and who are not afraid to redo their work from scratch as many times as necessary.

Tests

Testing is a step that spans across all stages of the development process. It's highly necessary to have a team that is not directly involved in the work, in order to report problems and misconfigurations with clarity. The Quality Assurance team has a trained eye to identify discrepancies, and the developers rely on them to ensure that everything they do is functioning properly. They utilize various testing methodologies, such as functional testing, integration testing, performance testing, and security testing, to thoroughly evaluate the software's performance.

Marketing and Advertising

Based on the client's requirements, and the agency services, a digital marketing strategy can be an option. The agency executes and manages various online marketing campaigns and contents to promote the client's products or services. This may involve activities such as search engine optimization (SEO), pay-per-click (PPC) advertising, social media advertising, influencer marketing, and more.

Ongoing Support

A digital agency's work doesn't end when it delivers. An agency, in fact, continues to provide valuable support, maintenance, and optimization services for as long as the client needs. There is always room for improvements and updates.

Today, we learned about the basic steps and roles within a digital agency. Please note that each agency has its own peculiarities and range of specialties, and we have taken into account our own company while creating this article. If you have any questions or are interested in our work, we are available and eager to learn more about you and your company.