We live in an increasingly competitive world, and to ensure a company's continuity in the market, the human team plays a fundamental role. In this sense, companies strive to attract the most qualified workers before their competitors. But how to achieve this?

Eugeniuses believes that one of the elements guaranteeing the attraction of the best talents is effective communication. In this sense, this element plays a particular role because, thanks to the wide variety of available channels, it is now possible to plan and carry out contacts with potential candidates more efficiently, even eliminating face-to-face interviews.

In this article, we explain why having a good communication system throughout the selection process can be essential to attracting the most qualified candidates.

Advantages of Effective Communication in Candidate Selection and Hiring Processes

In addition to giving a competitive advantage to companies, having a system that ensures effective communication during the selection process can offer the following advantages:

• With the right tools, it is possible to contact candidates from all over the world.
  
  

• It promotes an easy and smooth process that progresses faster, especially when remote work situations arise.
  
  

• It allows for effective management of appointments with candidates.
  
  

• Channels such as videoconferencing allow for better knowledge of the candidate without having to travel to the company's headquarters.
  
  

• One of the elements that candidates appreciate the most is verifying that there is a suitable working environment, in addition to having the guarantee that they have all the tools to communicate with their colleagues. In this sense, having tools accessible to all (for example, a device with an Internet connection) can be an advantage for our company.
  
  

• It facilitates communication between HR staff, thereby reducing the possibility of errors or misunderstandings.
  
  

• It allows for contact with the largest number of candidates.

How to Use Communication Systems in Your Candidate Recruitment

With the proliferation of remote work, HR members do not necessarily have to be in the same place.

Thus, it is increasingly necessary to have systems that ensure effective communication from anywhere, both internally and externally with candidates. In this sense, tools such as the virtual telephone system are the perfect complement to a selection process as they allow managing conversations with candidates from any place with an Internet connection. This will allow, among other things, to integrate different channels that can make the selection process more dynamic, all managed from the same platform. Complementing other management tools like a CRM, it is possible to obtain all candidate data without leaving the interaction. Many companies are already aware of the advantages of having a variety of channels to make their selection processes more dynamic. Here are some ways to make the most of them at each phase as well as the disadvantages they may present:

• Voice Calls: Voice calls remain the main communication channel in all situations as they allow for a first direct contact with candidates. However, candidates may not be available, or recruiters may be engaged in tasks they cannot interrupt, delaying the process. Thus, in many cases, other channels are used, such as instant messaging, allowing other tasks to be carried out while interacting with the candidate.
  
  

• Text Messages: This service can be very effective, for example, to remind a candidate of an interview. However, it is a medium that is not widely used today, so its use is not recommended if effective communication is to be ensured.
  
  

• WhatsApp and Telegram: These have become preferred contact supports due to their security, comfort, and speed of responses. They also ensure that no message goes unnoticed as they are applied to those that everyone has on their mobile with active notifications. Finally, they allow sharing documents, images, and voice files, which can be very useful in selection processes.
  
  

• Social Networks: Social networks have become an excellent channel to attract the best talents as they allow sharing job offers. One of the most popular is LinkedIn, but we can also find the ideal candidate via applications such as WhatsApp or Telegram, provided the candidate has given consent to receive communications about potential jobs corresponding to their profile.
  
  

• Video Conference: This tool is perfect for interview and test phases. HR services take advantage of the benefits this tool offers in selection processes as it allows close and direct communication, far more personal than traditional media like phone calls.
  
  

• Email: This channel continues to be widely used, especially at the beginning of the process, to inform the candidate of their selection.

The different communication channels improve contacts with candidates and have undoubtedly mitigated the stress of the process for many people.

Having an appropriate solution means avoiding problems such as lack of feedback or difficult contacts with candidates. Did you know there are also powerful internal communication systems through voice, video, and chat? They allow maintaining contact between HR members and keeping cohesion and coordination during selection. To attract the right candidates, it is first necessary to work on optimizing the company's processes.